‘Stickiness to old products necessitates creating new asset management firms’: Arca’s Rayne Steinberg
- Rayne Steinberg was a co-founder of WisdomTree, an innovative asset management firm in the ETF space.
- His new firm, Arca, is a digital asset manager focused primarily on serving institutional investors.

It’s hard to differentiate between the hype around digital assets and what’s fundamentally changing in financial services. Our guest on the podcast today has a foot in both worlds. Rayne Steinberg is co-founder of Arca, a digital asset manager. He was also a co-founder of WisdomTree, a pioneer in the ETF industry.
Arca is an institutional grade financial services firm investing in digital assets, as well as building products utilizing blockchain — the firm launched The Arca U.S. Treasury Fund, a closed-end registered fund issuing shares as digital securities that are transferable using blockchain technology.
We talk about Steinberg’s journey from running an upstart ETF fund manager to the new world of digital assets and how the two experiences parallel and where they diverge. We talk about what institutional and retail investors need when it comes to crypto and where the opportunities are to serve them.
Subscribe: Apple Podcasts I SoundCloud I Spotify I Google Podcasts
The following excerpts were edited for clarity.
This content is available exclusively to Tearsheet Outlier members.
Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — $59/mo Already an Outlier member? Sign in to your account