Who Wants to be a Bazillionaire? Greenlight’s game show hits the road

Business of Fintech, Culture and Talent, Designing new products, Financial Education, Keys to growth

You, me, and the money: How ex-Stripe Emily Luk built a financial management app for couples, Plenty

• Ex-Stripe Emily Luk created Plenty to help couples manage finances together, and the firm has recently seen 8x growth in users.
• When building Plenty Luk prioritized right talent, adapted the firm's business model to cater to its consumer demands, and is helping couples address emotional money topics through the firm's blog, newsletter, and podcast.

BNPL, Financial Education, Partner, Payments

Gen Z, BNPL, and the fine line between financial freedom and pitfalls

• The BNPL model highlights a key societal dilemma: the trade-off between immediate gratification and future security. For Gen Z, this struggle is amplified by higher living costs, housing prices, and student debt.
• Matt Britton, CEO of Suzy, encourages younger consumers to pair BNPL’s convenience with mindful financial planning to build a secure future.

Financial Education

How FIs can partner with parents to build better financial literacy programs

• Financial brands can help parents confidently teach younger generations about complex topics like international finance to prepare them for a more globalized world.
• From collaborative apps to parent-child learning content, innovative strategies can transform how families engage with financial education and build trust with brands.

Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

• Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
• It's an example of a campaign that brings customers into contact with the bank without feeling there are strings attached. We dive into how the campaign is built and what strategies it uses to rise above the noise.

Banking, Financial Education

Banking on wheels: Fifth Third and SpringFour are taking financial wellness for a spin

• Fifth Third has partnered with SpringFour on its Financial Empowerment Mobile (eBus), which brings banking products and financial health resources to underserved communities.
• The partnership and relaunch of the eBus comes after a year and a half work involving a diverse range of stakeholders across the bank.