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Financial Education

Who Wants to be a Bazillionaire? Greenlight’s game show hits the road

3 out of 4 teachers in the country report that students rarely or never learn about personal finance.
Greenlight and Marketplace's Million Bazillion podcast are touring the US with a game show that will teach middle schoolers about personal finance.

Rabab Ahsan | September 22, 2023

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Financial Education

Financial brands can help parents confidently teach younger generations about complex topics like international finance to prepare them for a more globalized world.
From collaborative apps to parent-child learning content, innovative strategies can transform how families engage with financial education and build trust with brands.

Rabab Ahsan | December 03, 2024

Banking, Financial Education, Getting customers to act

Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
It's an example of a campaign that brings customers into contact with the bank without feeling there are strings attached. We dive into how the campaign is built and what strategies it uses to rise above the noise.

Rabab Ahsan | September 03, 2024

Banking, Financial Education

Fifth Third has partnered with SpringFour on its Financial Empowerment Mobile (eBus), which brings banking products and financial health resources to underserved communities.
The partnership and relaunch of the eBus comes after a year and a half work involving a diverse range of stakeholders across the bank.

Rabab Ahsan | May 17, 2024

Banking, Financial Education

April marks Financial Literacy Month. While financial education was once overlooked, there is now an increased dialogue surrounding this topic as firms are exploring unconventional methods to capture consumers' interest in financial education as a starting point.
We take a look at how Capital One is zeroing in on financial education for consumers of all ages, while Bank of America has recently entered into a new partnership to promote financial literacy among women entrepreneurs.

Sara Khairi | April 17, 2024

Banking, Financial Education

Chime is introducing an adult coloring book that can help consumers manage finances and make art at the same time, in partnership with two influencers and T-Pain.
The coloring book aims to make managing finances fun and non-stressful and the amplification strategies around the book show how neobanks are reimagining consumer engagement while most traditional FIs are still struggling with getting consumers to read their education resources.

Rabab Ahsan | April 11, 2024