Credit cards are the next table stakes for embedded finance platforms
- From debit to current accounts, embedded finance platforms continue to roll out new products.
- Credit cards are the latest product -- so expect to see more fintechs and brands issue them in the near future.
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Both upstart embedded finance platforms and existing players continue to add to their capabilities. Credit cards as a service are the next competitive table steaks. Offerings from Deserve and Railsbank will be joined by competitive products.
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And as new players find their footing, there’s the beginning of a move to differentiate. Platform X is for startups, Platform Y for big brands, and Platform Z a marketplace.
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