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Credit cards are the next table stakes for embedded finance platforms

  • From debit to current accounts, embedded finance platforms continue to roll out new products.
  • Credit cards are the latest product -- so expect to see more fintechs and brands issue them in the near future.
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Credit cards are the next table stakes for embedded finance platforms

Welcome back to Embedded, our bi-weekly newsletter about the embedded finance industry, including banking as a service and payments as a service. It’s inspired by our embedded finance coverage as well as the top stories from around the embedded finance space. Subscribe here.

Both upstart embedded finance platforms and existing players continue to add to their capabilities. Credit cards as a service are the next competitive table steaks. Offerings from Deserve and Railsbank will be joined by competitive products.

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And as new players find their footing, there’s the beginning of a move to differentiate. Platform X is for startups, Platform Y for big brands, and Platform Z a marketplace. 


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