Finance Everywhere

Credit cards are the next table stakes for embedded finance platforms

  • From debit to current accounts, embedded finance platforms continue to roll out new products.
  • Credit cards are the latest product -- so expect to see more fintechs and brands issue them in the near future.

Email a Friend

Credit cards are the next table stakes for embedded finance platforms

Welcome back to Embedded, our bi-weekly newsletter about the embedded finance industry, including banking as a service and payments as a service. It’s inspired by our embedded finance coverage as well as the top stories from around the embedded finance space. Subscribe here.

Both upstart embedded finance platforms and existing players continue to add to their capabilities. Credit cards as a service are the next competitive table steaks. Offerings from Deserve and Railsbank will be joined by competitive products.

And as new players find their footing, there’s the beginning of a move to differentiate. Platform X is for startups, Platform Y for big brands, and Platform Z a marketplace. 

Our top stories

As a payroll provider, Ceridian moves $300 billion in wages yearly. While other fintechs tap into employment data, Ceridian is launching its own financial services for the millions of employees it serves. Its first product is Dayforce Wallet, which gives people access to their wages before payday.

White paper on how cloud enables firms to launch a challenger bank in 100 days

New embedded finance platform Synctera is ramping up its capabilities. Through a partnership with Mastercard and Marqeta, Synctera has added card capabilities to its platform.

By partnering with fintechs, traditional FIs can offer modern digital solutions and expand into new markets. But partnerships and integrations are tough — Q2‘s Banking as a Service platform can shorten cycle times dramatically with a marketplace model. Here’s how.

What does SoFi’s latest quarterly earnings tell us about Galileo? (for Outlier members)

The changing nature of work opens up new opportunities for financial services to provide value. Download the whitepaper.

Modern card issuer Marqeta is working towards plastic neutrality. It’s now offering cards made of recycled plastic and has formed a partnership to offset its plastic footprint.

How to operate your embedded finance program at scale

In the era of digital transformation, the payment space is evolving on cloud technology. For FIs, partnering with Payment as a Service providers can be a game changer.

Intuit recently launched a creatively-designed card reader for SMBs. It’s all part of embedded finance ecosystem building aimed at helping small businesses with all their financial needs.


Facebook’s Invoice Fast Track program plans to buy $100 million worth of unpaid invoices

(Members of Tearsheet’s Outlier Program receive short, impactful stories like this daily as part of their membership)

Facebook’s Invoice Fast Track Program factors invoices for small businesses, getting them the money they’re owed faster than a typical pay cycle.

  • Facebook first piloted the program in 2020, in the wake of the pandemic’s effects on small businesses.
  • Now the social media company is expanding the program, with thegoal of buying $100 million worth of unpaid invoices from around 30,000 small businesses.

Businesses that can benefit from the program must either be owned by women and minorities, or be members of select supplier organizations that serve underrepresented groups.

SMB financing is proving itself to be a promising revenue stream to explore. Facebook seems to be among the tech giants taking steps to get in on the action.

Read the full story on CNBC 

Interesting examples of embedded finance

0 comments on “Credit cards are the next table stakes for embedded finance platforms”

Finance Everywhere

How a partnership between Clearco and embeds financing at the ecommerce platform level

  • Clearco, formerly Clearbanc, is working with to provide revenue-based financing to ecommerce businesses.
  • The solution combines capital with ecommerce software, technology and services to set itself apart from other ecommerce lenders.
Ismail Umar | October 18, 2021
Finance Everywhere

What Green Dot gets from a new partnership with Temenos

  • Green Dot's BaaS platform supports clients like Intuit and Uber.
  • The firm is turning to Temenos to upgrade its tech stack.
Zachary Miller | October 14, 2021
Finance Everywhere

Highnote emerges from stealth with SMB focused embedded card service

  • Highnote offers businesses end-to-end card issuance, physical and virtual, with a focus on small and emerging companies.
  • The firm says its product is designed to be developer friendly, emphasizing control, flexibility and speed.
Subboh Jaffery | October 06, 2021
Finance Everywhere

‘Fintech is the next natural step for us’: Squire Card brings banking solutions for the underserved barber industry

  • Squire has teamed up with Bond to launch the Squire Card, which provides banking solutions tailored for the barber industry.
  • The card brings core financial services to one of the most underbanked professions in the U.S.
Ismail Umar | September 07, 2021
Finance Everywhere

Through partnership with Mastercard and Marqeta, Synctera adds card capabilities to its platform

  • With card capabilities under its belt, Synctera CEO Peter Hazlehurst says the company has covered all the bases a fintech needs to launch.
  • But competition is heating up, and other BaaS platforms have their own plans to expand their offerings.
Rivka Abramson | September 03, 2021
More Articles