How the role of partnerships is changing in the embedded finance ecosystem

• Executives from Shopify, Upgrade, Fiserv, Synchrony, Cross River, and GlossGenius shed light on the scale of the opportunity and evolving partnerships in the embedded finance space, at Tearsheet's 'The Big Bank Theory' Conference.
• Many players are already offering embedded finance solutions, and brands are actively looking for new ways of embedding financial services into their offerings. However, as the market expands, it all comes down to evolving and embracing different integration models that locate and resolve pain points for end-consumers as well as merchants.