Helix and BM Technologies provide embedded banking services for consumer brands

Embedded Finance

How to build better fintech products through integrations feat. Gil Feig, CTO and co-founder of Merge

• Fragmented systems and journeys can limit financial firms' ability to offer smooth CX. Product integrations can provide a solution though.
• Merge CTO and co-founder Gil Feig discusses the company's role in product integrations and how these integrations can unlock 3 critical use cases for financial firms.

Banking as a service, Business of Fintech, Embedded Finance, Keys to growth

Looking back and moving forward: How fintechs will beat back the dark clouds of 2024, capitalize on trends like AI, and build resilient firms in 2025

• Last year was full of uncertainty for the fintech sector. VC winter did not ebb and at the same time regulators closed the parameter around sectors like BaaS, making these firms hyper-focused on compliance.
• In this new year we look at how fintechs fared in 2024 and explore what shifts we can expect from these companies in this new year. 

Embedded Finance, Payments

B2C embedded payments are a crowd favorite, but what does the B2B landscape look like in 2025?

• Expert insights into the opportunities available for banks and fintechs in the B2B embedded payments market, along with the challenges businesses encounter when implementing these systems.
• We also explore how B2B embedded transactions are influencing traditional banks and financial intermediaries, with a focus on their evolving role in 2025.

Banking, Embedded Finance, Payments

How Citi is strengthening its merchant relationships through Citi Pay

• Last year, Citi launched Citi Pay, a suite of pay-over-time solutions with digital credit lines and merchant installment loans to help consumers split large purchases.
• We explore what retailers seek from their banking relationships and why Citi opted for partnerships over in-house development when creating the Citi Pay suite.

Banking, Embedded Finance

How Union Credit’s embeddable loan marketplace positions CUs for a digital-first future

• Union Credit embeds digital lending into the buying journey, offering borrowers instant access to credit without needing to visit a CU branch.
• Dave Buerger, CEO and co-founder of Union Credit, explains how the marketplace operates and how credit unions can transform initial loan interactions into lasting banking relationships.