Embedded Finance

Do US super apps stand a chance in today’s embedded finance landscape?

  • Super apps are particularly hard to build in the US financial ecosystem, which is very different from financial systems in other parts of the world.
  • Given embedded finance has snowballed over the last few years, is now the right time for super apps in the US market?
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Do US super apps stand a chance in today’s embedded finance landscape?

 


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4 charts, Embedded Finance, Partner Content, Payments

How to build an embedded finance program from the ground up

  • Embedded finance programs can strengthen the bottom line and help brands capture more customers and business, and for most payments are the most common point of entry.
  • But brands can go further and stack multiple embedded finance offerings to build a suite of products that is closely tied to how their target audience interacts with their products and services.
Rabab Ahsan | September 30, 2024
Banking as a service, Creating win-win partnerships, Embedded Finance

Facing the new normal: How BaaS players can meet rising industry standards and still maintain strong relationships

  • How can financial industry participants rethink their strategies to manage risk and compliance effectively while maintaining healthy relationships in the BaaS ecosystem?
  • Industry experts weigh in on whether this is the right moment for FIs to become partner banks, how businesses can choose the right BaaS provider, and how providers can deliver satisfactory BaaS services.
Sara Khairi | September 12, 2024
Embedded Finance

“I see embedded taxes becoming a standard feature in financial services”: april’s Christina Taylor on what direction is embedded tax taking next

  • Fintechs are turning their attention to the largely untapped embedded tax space.
  • april's Christina Taylor talks about the decade-long evolution of the e-file product, the challenges and growth potential, and her outlook on the embedded tax trend for the next 5 years.
Sara Khairi | September 04, 2024
Banking as a service, Business of Fintech, Creating win-win partnerships, Embedded Finance

How to run a BaaS relationship, a guide for fintechs and banks

  • The biggest problem in the current intermediary-reliant BaaS set up is that it makes it very hard to isolate who is responsible for what, and in so doing, complicates risk mitigation strategies.
  • These relationships have now come home to roost and are forcing sponsor banks as well as fintechs to build partnerships that are clearer and more stable from the outset.
Rabab Ahsan | August 27, 2024
Building a platform, Embedded Finance

How april engineers the synergy between tax and tech to offer e-filing solutions

  • Fintechs have leveraged the boom in embedded finance to offer a range of banking and payment solutions, but the tax industry has experienced relatively slow progress.
  • Fintech april operates in the embedded tax space. We break down its platform, infrastructure, challenges, and the viability of standalone e-filing products in today’s market.
Sara Khairi | August 22, 2024
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