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Embedded Finance

Do US super apps stand a chance in today’s embedded finance landscape?

Super apps are particularly hard to build in the US financial ecosystem, which is very different from financial systems in other parts of the world.
Given embedded finance has snowballed over the last few years, is now the right time for super apps in the US market?

Sara Khairi | January 30, 2023

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Embedded Finance, Payments

Expert insights into the opportunities available for banks and fintechs in the B2B embedded payments market, along with the challenges businesses encounter when implementing these systems.
We also explore how B2B embedded transactions are influencing traditional banks and financial intermediaries, with a focus on their evolving role in 2025.

Sara Khairi | January 09, 2025

Banking, Embedded Finance, Payments

Last year, Citi launched Citi Pay, a suite of pay-over-time solutions with digital credit lines and merchant installment loans to help consumers split large purchases.
We explore what retailers seek from their banking relationships and why Citi opted for partnerships over in-house development when creating the Citi Pay suite.

Sara Khairi | December 19, 2024

Banking, Embedded Finance

Union Credit embeds digital lending into the buying journey, offering borrowers instant access to credit without needing to visit a CU branch.
Dave Buerger, CEO and co-founder of Union Credit, explains how the marketplace operates and how credit unions can transform initial loan interactions into lasting banking relationships.

Sara Khairi | December 12, 2024

Banking, Banking as a service, Creating win-win partnerships, Embedded Finance

As consumer demand grows, sponsor banks—especially smaller ones—face intensified FDIC enforcement actions on third-party relationships.
By prioritizing a "quality over quantity" mindset, Grasshopper Bank is navigating complex regulatory demands while realizing embedded finance growth.

Rabab Ahsan | October 29, 2024

4 charts, Embedded Finance, Partner, Payments

Embedded finance programs can strengthen the bottom line and help brands capture more customers and business, and for most payments are the most common point of entry.
But brands can go further and stack multiple embedded finance offerings to build a suite of products that is closely tied to how their target audience interacts with their products and services.

Rabab Ahsan | September 30, 2024