Data

Consumers don’t seem to understand what’s happening with their data — does it matter?

  • Research shows 76% of fintech users are unaware that apps can sell their personal data to other parties.
  • 40% of fintech users plan on decreasing their usage, citing fintech’s lack of responsibility in the event of a breach and its indefinite retention of user data.
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Consumers don’t seem to understand what’s happening with their data — does it matter?

 


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1 comments on “Consumers don’t seem to understand what’s happening with their data — does it matter?”

  • Paragraph 4’s survey result of “77% reported not reading all the terms and conditions, users have little idea what they’re allowing apps to do with their data”

    Author’s grand finale “people deserve greater transparency over what’s going on behind the curtains”.

    It would appear 3 / 4 of respondents are already being offered something they don’t seem to want?

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