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‘A Cambrian explosion of products and services’: The rising importance of payroll data with Plaid’s Ben White

  • Data aggregation is the underpinning of the modern financial experience.
  • The industry's focus is moving to payroll data to get a fuller picture of a consumer's financial life.
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‘A Cambrian explosion of products and services’: The rising importance of payroll data with Plaid’s Ben White

The first era of next generation financial companies focused on the bank account as the store of information and value for consumers’ and business’ financial lives.

That’s changing, as fintechs and data aggregators go deeper into payroll data and payments. The topic is becoming more urgent since the PPP rollout earlier this year.

 


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