Blockchain and Crypto, Member Exclusive

Gemini users can now buy cryptocurrencies with Apple Pay and Google Pay

  • A number of crypto exchange platforms have started to offer crypto purchases with Apple Pay and Google Pay.
  • This could represent a major step towards greater adoption of cryptocurrencies.

Email a Friend

Gemini users can now buy cryptocurrencies with Apple Pay and Google Pay

Digital currency exchange and custodian Gemini recently announced that its users can now purchase crypto with Apple Pay and Google Pay. To use this feature, users can connect a debit card to Apple Pay or Google Pay and then buy the cryptocurrency of their choice from within the Gemini mobile app.

The new feature supports over 30 cryptocurrencies including Bitcoin, Ether, Litecoin, Filecoin and Bitcoin Cash. Gemini is currently available in over 50 countries globally, and this feature can be availed in any country that supports Apple Pay and Google Pay.

While Gemini offers a variety of payment methods, the added Apple Pay and Google Pay functionality makes crypto transactions easier and more accessible for consumers. “The introduction of this feature lowers barriers to entry in the crypto industry by further streamlining the payment process, allowing consumers to buy crypto even more immediately – in the case of Gemini, with as little as two clicks,” said Blair Halliday, head of U.K. at Gemini. “Offering payment options such as Apple Pay and Google Pay that are already widely adopted means that the experience of buying crypto feels more familiar, secure, and trusted.”

At the moment it’s not possible to link a credit card to Apple Pay or Google Pay for purchasing crypto on Gemini. “Debit cards enable crypto purchases to occur without being subject to exorbitant fees, which is a benefit passed on to the consumer,” explained Halliday. “In contrast, some credit lines see crypto as a cash advance purchase and charge customers interest and fees on that purchase.”

Although the option to purchase cryptocurrencies with Apple Pay and Google Pay is still quite a new phenomenon, there are a few digital currency exchange platforms and marketplaces that have recently started to offer this feature. These include Paxful, DropBit by Coin Ninja, Spot, Coin Wallet and LocalBitcoins.


Lumi Wallet is a secure crypto wallet offering purchases with Apple Pay in all countries where Apple Pay works. “We were sure that Apple Pay would be a crucial feature in our wallet, as well as Bitcoin adoption in general. Our team understands that we, as a participant of the market, have to simplify crypto as much as possible,” said Diana Furman, CEO of Lumi Wallet.

Furman says her team is currently busy working to enable crypto purchases with Google Pay as well. “We want to make it available soon as it’s one of the simplest ways to pay and it can massively improve crypto adoption. We hope to make it live this year,” she said. 

The increasing number of secure crypto platforms with simple payment options means that the industry as a whole is becoming more user-friendly. “Recent Gemini research conducted in the U.S. and U.K. shows that an increasingly mainstream consumer base is engaging with crypto,” said Gemini’s Halliday. “The accessibility that advanced crypto platforms are bringing to the table plays a major part in opening up the digital asset market.”

Gemini’s addition to the list of platforms offering crypto purchases through Apple Pay and Google Pay is an important development for the industry, according to Jordan Spence, chief marketing officer at MyCrypto, which is an open-source tool for the secure management of Ethereum accounts. “I don't think any platform as large as Gemini has implemented this feature yet. This is a pretty big deal – there's an entire world of users who prefer the user-friendly Apple Pay and Google Pay over the traditional bank connection/ACH methods,” said Spence. “One of the biggest headaches with cryptocurrency is the friction to onboarding new users. Reducing that friction is an important step, and getting these payment services integrated into major platforms helps move that along.”

Mobile payment tools such as Apple Pay and Google Pay will play an important role in the greater adoption of cryptocurrencies because of how familiar they are to mainstream users. “While crypto can be scary to some, mobile pay options have been around for a few years and are familiar,” said Ian Kane, co-founder and COO at Ternio, a blockchain-based fintech platform. “Blending the old (mobile pay) with the new (crypto) gives users the best of both worlds. It’s also a very low-friction way for customers to start using crypto in their daily lives.”

This feature is one in a series of steps that will incrementally help cryptocurrencies reach a much wider audience over time, according to Jason Wu, founder and CEO of crypto lending platform DeFiner. “This news in particular is not the ‘watershed moment’ for our industry per se, but a culmination of good news events helping push the cryptocurrency industry toward mainstream adoption,” said Wu. 

“What this moment signifies is still yet to be discovered or realized, but the Coinbase IPO might have been the start – or the catalyst – of the crypto movement.”

0 comments on “Gemini users can now buy cryptocurrencies with Apple Pay and Google Pay”

Outlier OpinionsMakers

10-Q, Member Exclusive

How Affirm Card plans to kill credit cards

  • How would you dub a card that has the practicality of a debit card with the added functionality of a credit card? That's the Affirm Card.
  • Launched in early 2021, the Affirm Card has been in the spotlight lately. But what led to garnering significant attention now?
Sara Khairi | December 04, 2023
10-Q, Member Exclusive

Robinhood unveils a 5% APY for Gold members, but how will users respond?

  • Robinhood's recent move to challenge traditional banks includes its increased savings offering, a 5.0% APY for Robinhood Gold Members. 
  • The stock trading platform appears to be in a precarious balancing act, grappling with the escalation of deposit strategies while facing a decline in both transactions and monthly active users.
Sara Khairi | November 20, 2023
10-Q, Member Exclusive

Q1’24 affirms Affirm’s upswing in BNPL

  • Affirm's quarterly results indicate that back-to-back enterprise collaborations in conjunction with collective strategies are eventually winning out keeping the firm on course.
  • Going forward the BNPL provider intends to focus on continuing to invest in risk management, technology, and product development.
Sara Khairi | November 13, 2023
10-Q, Member Exclusive

Q3: The PayPal story isn’t over

  • PayPal saw improved earnings in the third quarter compared to the previous one.
  • Chriss answered some of the burning questions and gave a bit more color on what firm assets could require more work to turn around than he thought.
Sara Khairi | November 06, 2023
10-Q, Member Exclusive

Ted Pick is Morgan Stanley’s new leader. Where does it go from here? 

  • The question, 'Who will succeed James Gorman at Morgan Stanley?', that echoed in Wall Street's nooks and crannies has finally been answered.
  • The present and incoming CEOs might have different management styles. What they both share, however, is a shrinking economy and growing macroeconomic pressures at the time of assuming control.
Sara Khairi | October 30, 2023
More Articles