Artificial Intelligence

HSBC is using AI to personalize its rewards program

  • HSBC is using AI to predict how customers might redeem their credit card points so it can market its rewards offerings more actively and effectively
  • Competition among rewards card issuers has heated up in the past two years and HSBC is looking to create more meaningful interactions in what historically has been difficult to navigate
Tanaya Macheel | March 20, 2018
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HSBC is using AI to personalize its rewards program

 

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