Financial services and fintech firms are fighting for new customers. The pandemic has accelerated the move to digital and that means more competition for brands to acquire new customers and to retain their existing ones.
So much of today’s story around financial services and fintech firms centers around acquiring new users. Challenger banks acquired millions of new users this year. Incumbents are deconstructing their customer journeys. Service and retention have become paramount during the stresses of the pandemic. Customers expect the same experiences from their financial services providers that they get from other favorite brands. Marketing will only intensify in 2022.
Tearsheet’s Acquire Conference brings together top modern financial institutions to discuss the attributes of successful branding, marketing, product, and customer service in today’s market.
Join us for a full day of insights — online February 22, 2022 — and new connections with an influential group of decision-makers. Get your (free) tickets here.
Alongside the Acquire Conference, we’re also launching Tearsheet’s Acquire Awards — the financial industry’s top awards program focused on marketing, customer acquisition, and growth. This generation’s financial services and fintech companies are deeply focused on achieving scale, one customer at a time.
The Acquire Awards are intended to identify and celebrate the best customer-facing work in financial services.
Choose from the following Acquire Awards for a chance to be recognized as the trendsetting company in this industry:
- Marketer of the Year
- Marketing Team of the Year
- Campaign of the Year
- Agency of the Year
- Most Creative Campaign
- Best Content Series (B2B)
- Best Content Series (B2C)
- Best Product Marketing
Tearsheet’s Acquire Awards are designed to recognize and celebrate the best and most creative in marketing, customer acquisition, and branding in financial services. Have a good story to tell? We’d like to hear it. Register here.