The intersection of shopping and finance

How enterprise retailers streamline multi-channel payments and customer journeys

  • Consumers enjoy the flexibility to merge their shopping experiences across different channels.
  • Retailers often struggle to manage cross-channel shopping experiences. So, how are enterprise retailers navigating multi-channel growth?
Sara Khairi | July 25, 2024
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How enterprise retailers streamline multi-channel payments and customer journeys

The convergence of shopping and financial services is a growing industry trend. Consumers enjoy the flexibility to merge their shopping experiences across different channels. A new report by Adyen shows that 43% of consumers prefer starting their shopping in-store and finishing online, or vice versa.

“Retail operates on a multi-channel, multi-regional basis, with evolving customer preferences, which drives rapid shifts in the payments space to keep up with retail advancements,” said Davi Strazza, President of North America at Adyen.

Retailers, however, often struggle to manage these cross-channel shopping experiences while trying to keep costs down.

Challenges facing modern retailers: 

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