In recent years, Discover has leveraged a key growth strategy that focuses on engaging niche consumer segments and enhancing customer loyalty, among other initiatives.
. The secret sauce of this approach can be seen in the firm's strategic moves: a concentrated focus on a niche yet widely recognized customer base carried out through a measured approach.
J.P. Morgan and Codat have joined forces to revolutionize B2B payments, aiming to transition businesses from checks to digital payment methods.
Their partnership introduces Codat's new Supplier Enablement data product, designed to boost virtual card usage, with J.P. Morgan as an early adopter for its B2B virtual card offering.
Embedded finance programs can strengthen the bottom line and help brands capture more customers and business, and for most payments are the most common point of entry.
But brands can go further and stack multiple embedded finance offerings to build a suite of products that is closely tied to how their target audience interacts with their products and services.
Gaurav Mittal, Executive Vice President of Ethoca, a Mastercard company, shares that customers want to more tools when it comes to post-purchase tasks like cancellation and budgeting, but the industry has so far struggled to meet this need.
Mittal's experience shows that merchants and banks build deeper relationships with their customers and save on operating costs, when they strategically leverage the banking app to help customers stay on top of their money through tools like digital receipts and subscription management.
As virtual credit cards rapidly gain traction in the B2B payment industry, businesses must adapt to meet buyer preferences while managing the challenges these cards present.
With North America’s virtual card market projected to grow significantly, sellers need to find ways to streamline virtual card acceptance or risk losing valuable customers to competitors.
