Financial Education

Who Wants to be a Bazillionaire? Greenlight’s game show hits the road

  • 3 out of 4 teachers in the country report that students rarely or never learn about personal finance.
  • Greenlight and Marketplace's Million Bazillion podcast are touring the US with a game show that will teach middle schoolers about personal finance.
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Who Wants to be a Bazillionaire? Greenlight’s game show hits the road

 


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Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

  • Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
  • It's an example of a campaign that brings customers into contact with the bank without feeling there are strings attached. We dive into how the campaign is built and what strategies it uses to rise above the noise.
Rabab Ahsan | September 03, 2024
Banking, Financial Education

Banking on wheels: Fifth Third and SpringFour are taking financial wellness for a spin

  • Fifth Third has partnered with SpringFour on its Financial Empowerment Mobile (eBus), which brings banking products and financial health resources to underserved communities.
  • The partnership and relaunch of the eBus comes after a year and a half work involving a diverse range of stakeholders across the bank.
Rabab Ahsan | May 17, 2024
Banking, Financial Education

How Capital One and Bank of America are tackling gaps in financial literacy for consumers and women entrepreneurs

  • April marks Financial Literacy Month. While financial education was once overlooked, there is now an increased dialogue surrounding this topic as firms are exploring unconventional methods to capture consumers' interest in financial education as a starting point.
  • We take a look at how Capital One is zeroing in on financial education for consumers of all ages, while Bank of America has recently entered into a new partnership to promote financial literacy among women entrepreneurs.
Sara Khairi | April 17, 2024
Banking, Financial Education

Banking by Numbers: Chime launches a budgeting-based coloring book by partnering with influencers

  • Chime is introducing an adult coloring book that can help consumers manage finances and make art at the same time, in partnership with two influencers and T-Pain.
  • The coloring book aims to make managing finances fun and non-stressful and the amplification strategies around the book show how neobanks are reimagining consumer engagement while most traditional FIs are still struggling with getting consumers to read their education resources.
Rabab Ahsan | April 11, 2024