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Embedded Finance

Do US super apps stand a chance in today’s embedded finance landscape?

Super apps are particularly hard to build in the US financial ecosystem, which is very different from financial systems in other parts of the world.
Given embedded finance has snowballed over the last few years, is now the right time for super apps in the US market?

Sara Khairi | January 30, 2023

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Banking, Banking as a service, Creating win-win partnerships, Embedded Finance

As consumer demand grows, sponsor banks—especially smaller ones—face intensified FDIC enforcement actions on third-party relationships.
By prioritizing a "quality over quantity" mindset, Grasshopper Bank is navigating complex regulatory demands while realizing embedded finance growth.

Rabab Ahsan | October 29, 2024

4 charts, Embedded Finance, Partner, Payments

Embedded finance programs can strengthen the bottom line and help brands capture more customers and business, and for most payments are the most common point of entry.
But brands can go further and stack multiple embedded finance offerings to build a suite of products that is closely tied to how their target audience interacts with their products and services.

Rabab Ahsan | September 30, 2024

Banking as a service, Creating win-win partnerships, Embedded Finance

How can financial industry participants rethink their strategies to manage risk and compliance effectively while maintaining healthy relationships in the BaaS ecosystem?
Industry experts weigh in on whether this is the right moment for FIs to become partner banks, how businesses can choose the right BaaS provider, and how providers can deliver satisfactory BaaS services.

Sara Khairi | September 12, 2024

Embedded Finance

Fintechs are turning their attention to the largely untapped embedded tax space.
april's Christina Taylor talks about the decade-long evolution of the e-file product, the challenges and growth potential, and her outlook on the embedded tax trend for the next 5 years.

Sara Khairi | September 04, 2024

Banking as a service, Business of Fintech, Creating win-win partnerships, Embedded Finance

The biggest problem in the current intermediary-reliant BaaS set up is that it makes it very hard to isolate who is responsible for what, and in so doing, complicates risk mitigation strategies.
These relationships have now come home to roost and are forcing sponsor banks as well as fintechs to build partnerships that are clearer and more stable from the outset.

Rabab Ahsan | August 27, 2024