Helix and BM Technologies provide embedded banking services for consumer brands

Banking, Embedded Finance

How Union Credit’s embeddable loan marketplace positions CUs for a digital-first future

• Union Credit embeds digital lending into the buying journey, offering borrowers instant access to credit without needing to visit a CU branch.
• Dave Buerger, CEO and co-founder of Union Credit, explains how the marketplace operates and how credit unions can transform initial loan interactions into lasting banking relationships.

Banking, Banking as a service, Creating win-win partnerships, Embedded Finance

The embedded finance playbook: Partner banks need quality not quantity 

• As consumer demand grows, sponsor banks—especially smaller ones—face intensified FDIC enforcement actions on third-party relationships.
• By prioritizing a "quality over quantity" mindset, Grasshopper Bank is navigating complex regulatory demands while realizing embedded finance growth.

4 charts, Embedded Finance, Partner, Payments

How to build an embedded finance program from the ground up

• Embedded finance programs can strengthen the bottom line and help brands capture more customers and business, and for most payments are the most common point of entry.
• But brands can go further and stack multiple embedded finance offerings to build a suite of products that is closely tied to how their target audience interacts with their products and services.

Banking as a service, Creating win-win partnerships, Embedded Finance

Facing the new normal: How BaaS players can meet rising industry standards and still maintain strong relationships

• How can financial industry participants rethink their strategies to manage risk and compliance effectively while maintaining healthy relationships in the BaaS ecosystem?
• Industry experts weigh in on whether this is the right moment for FIs to become partner banks, how businesses can choose the right BaaS provider, and how providers can deliver satisfactory BaaS services.

Embedded Finance

“I see embedded taxes becoming a standard feature in financial services”: april’s Christina Taylor on what direction is embedded tax taking next

• Fintechs are turning their attention to the largely untapped embedded tax space.
• april's Christina Taylor talks about the decade-long evolution of the e-file product, the challenges and growth potential, and her outlook on the embedded tax trend for the next 5 years.