The Customer Effect
‘Alexa, did my rent check clear?’: Inside U.S. Bank’s voice banking strategy
- This week U.S. Bank became the third bank in the country to launch voice banking functions through a newly created Alexa skill
- While the industry often refers to voice as the next big channel, Gareth Gaston, U.S. Bank head of omnichannel banking, says the Alexa is so natural it's "almost not a channel"