Bank of America has resisted the urge to use AI as a shortcut to efficiency, a temptation that has driven many companies into expensive and poorly conceived AI investments.
EricaAssist offers the clearest example of Bank of America's data-first AI strategy, with the bank recently enhancing the employee assistant by integrating Gen AI capabilities.
Kudos started as a tool to help consumers pick the right credit card at checkout but underneath the rewards optimization is something more valuable: a data layer spanning purchase history, credit profiles, and active shopping behavior across 500,000 users.
Co-founder and CEO Tikue Anazodo explains how that asset is now powering AI agents that negotiate your bills, match you to better financial products, and execute on your behalf.
Client–bank relationships have long revolved around a destination model: clients log in, navigate dashboards, export data, assemble insights. Grasshopper Bank is rewriting that dynamic by moving from a destination to a ‘layer’.
The digital bank has launched its MCP server to bridge a critical gap: letting clients use modern AI tools with their financial data without sacrificing banking security or control.
