4 charts on finance app growth
- The number of finance app downloads has increased all across the globe.
- And with the resulting heated competition, marketing budgets are widening.
Covid is almost out the door and concepts like ‘contactless pay’ and ‘automated finance’ no longer feel like invasive species in the financial ecosystem.
Digital solutions have reached norm-level as even hesitant adopters started hitting ‘download’.
And now that the pandemic’s effects are starting to fade, the question becomes what happens post-pandemic — are these habits here to stay?
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According to Appsflyer’s study The State of Finance App Marketing 2021 Edition, interest in digital finance solutions is still pretty strong. The number of global financial app downloads, for instance, has seen a major increase. Global demand for finance apps went up by 132 percent in Q1 of this year, compared to Q1 of 2019.
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