4 charts, Member Exclusive

4 charts on finance app growth

  • The number of finance app downloads has increased all across the globe.
  • And with the resulting heated competition, marketing budgets are widening.
close

Email a Friend

4 charts on finance app growth

Covid is almost out the door and concepts like ‘contactless pay’ and ‘automated finance’ no longer feel like invasive species in the financial ecosystem. 

Digital solutions have reached norm-level as even hesitant adopters started hitting ‘download’. 

Covid is almost out the door and concepts like ‘contactless pay’ and ‘automated finance’ no longer feel like invasive species in the financial ecosystem. 

Digital solutions have reached norm-level as even hesitant adopters started hitting ‘download’. 

And now that the pandemic’s effects are starting to fade, the question becomes what happens post-pandemic — are these habits here to stay? 

According to Appsflyer’s study The State of Finance App Marketing 2021 Edition, interest in digital finance solutions is still pretty strong. The number of global financial app downloads, for instance, has seen a major increase. Global demand for finance apps went up by 132 percent in Q1 of this year, compared to Q1 of 2019.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “4 charts on finance app growth”

Data Snacks, Member Exclusive

Data Snack: Millennial retail traders rise during the bear market

  • Millennials opened 46% of all new retail trading accounts in the first half of 2022, according to DriveWealth’s Global Investor Report.
  • The ability to invest with small dollar amounts was the most frequently cited motivator to start investing.
Lindi Miti | December 01, 2022
Green Finance, Member Exclusive

Green Finance Briefing: The stroll to zero – finance has a long way to go

  • At COP27, there were no commitments to phase down or reduce fossil fuel use in the final overarching deal, and there was no breakthrough in the rules of finance either.
  • GFANZ faces a serious question: what is the purpose of a net-zero alliance when members are allowed to continue investing in fossil fuel expansion?
Iulia Ciutina | November 30, 2022
Embedded Finance, Member Exclusive

Embedded Briefing: SMB servicing presents strong potential for embedded finance

  • Across the US, UK, and Europe, the SMB embedded finance market presents a $110 billion opportunity.
  • SMBs are demanding easier access to capital, simplified financial management, and card issuing capabilities.
Subboh Jaffery | November 29, 2022
Blockchain and Crypto, Member Exclusive

Bankchain Briefing: FTX — implications, impact, and the way forward

  • In the aftermath of FTX, the crypto world seems to be in disarray.
  • Where do we go from here?
Ismail Umar | November 28, 2022
Lending, Member Exclusive

Lending Briefing: Q3 credit lines are at all time high while delinquencies rise

  • Earlier this year, lenders were becoming more comfortable to lend to subprime borrowers due to record low delinquency rates across products.
  • However, with a recession on the horizon and inflation closing in, the winds of change are blowing with many trends returning to their pre-pandemic patterns.
Iulia Ciutina | November 23, 2022
More Articles