10-Q, Member Exclusive

The little-noticed side of TikTok finance: From off-the-wall money tips to fresh perspectives

  • Following TikTok for financial advice is about learning to separate the real value from the misleading chatter.
  • We look at one of the more grounded voices in the TikTok financial space and discuss why her content may make practical sense for those looking to improve their financial journey -- especially women.
close

Email a Friend

The little-noticed side of TikTok finance: From off-the-wall money tips to fresh perspectives

    Shifting the focus from TikTok’s sketchy financial advice to savvy tips


    I’m still hoping for the day I play Solitaire Cash and actually make some real (small though) money from it! 

    For ages, get-rich-quick tactics have successfully tempted people with promises of quick cash, playing on the universal desire for easy money. But now, the digital boom has supercharged these tactics, creating a surge in clickbait methods to tap into people’s financial hopes and vulnerabilities. 

    These digital spaces are also home to the largest generation, Gen Z, who feel most comfortable in the online world for any and everything. This generation prefers bite-sized videos, influencer tips, and meme-based content on platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok. These channels aren’t only their entertainment spaces but also their go-to sources for navigating banking and financial decisions, where traditional banking methods often feel out of touch.

    Financial leaders and bank executives view the financial advice flooding these platforms as “reckless” and far removed from conventional wisdom, worrying that it’s undermining the financial literacy of younger audiences. Many Gen Zers, still grappling with the basics of budgeting, are being swayed by flashy, often misleading content that could shape their financial habits in ways that don’t align with long-established principles.

    “Kids and teens are not going to sit down and read a personal finance book. And it can be really difficult to discern missing information across social media,” Matt Wolf, SVP of business development at Greenlight said in a Tearsheet Podcast episode.

    Sift through the noise

    While it’s easy to be skeptical of the financial advice and information shared by non-experts on social media, it’s important to remember that there are two sides to the story. Among the noise, some influencers drawing on years of personal experience, focus on educating their audience about the fundamentals: offering mindful guidance instead of rushing into risky financial moves or promoting instant impulsive solutions.

    It’s the way they package the advice that distinguishes them from traditional institutional wisdom. This places them in a distinct category of financial information providers — straddling the line between conventional advice and clickbait-driven influencers.

    Following a TikTok account for financial tips is all about honing the ability to cut through the misleading voices and identify the ones that can bring real value amid a sea of misinformation.

    Today, we look at one of the more grounded voices in the TikTok financial space and discuss why her content may make practical sense for those looking to improve their financial journey — especially women (my inner feminist just made an appearance!).


    subscription wall for TS Pro

    0 comments on “The little-noticed side of TikTok finance: From off-the-wall money tips to fresh perspectives”

    Artificial Intelligence, Banking, Member Exclusive

    How Bank of America cracked the code on AI adoption by making Erica indispensable to both customers and employees

    • Bank of America transformed its customer chatbot Erica into an employee productivity powerhouse, achieving 50% IT service desk automation by strategically targeting common pain points and building adoption incrementally over five years.
    • Learn the adoption secrets behind getting 90% of employees to embrace AI tools, including how Bank of America overcame the adoption hump and integrated generative AI with 25 proof-of-concept projects now entering production.
    Rabab Ahsan | July 08, 2025
    Embedded Finance, Member Exclusive

    KeyBank deepens its collaboration with Qolo, modeling how banks can build deeper fintech partnerships

    • The KeyBank-Qolo alliance reflects an evolution in how banks and fintechs can co-create value through deeper integration.
    • We break down their partnership mechanics and what makes it effective.
    Sara Khairi | July 03, 2025
    10-Q, Member Exclusive

    With its historic asset cap lifted, what exactly does Wells Fargo plan to do with its regained freedom?

    • In early June 2025, Wells Fargo finally saw the infamous asset cap lifted.
    • What did it take for Wells to reach this turning point? And how does it plan to make the most of its second chance?
    Sara Khairi | June 30, 2025
    10-Q, Member Exclusive

    Wise goes West: Why the London fintech star is headed for a US stock exchange, and what it signals about global capital markets

    • Wise announced it plans to shift its primary stock listing to a US stock exchange, a move both strategic and symbolic that underscores tectonic shifts in the global listings landscape.
    • Wise’s decision is less about location and more about evolution. And London, for now, remains a proud hometown - but a second choice.
    Sara Khairi | June 16, 2025
    Artificial Intelligence, Member Exclusive

    Agentic AI is knocking. Here’s how banks are answering the door

    • A growing number of institutions are assessing how to deploy Agentic AI systems securely within their established governance structures, as they anticipate a shift toward greater automation in financial services.
    • Our analysis focuses on financial institutions that have implemented or are planning to implement Agentic AI, as well as the present state of their integration initiatives.
    Sara Khairi | June 12, 2025
    More Articles