How old banks are infusing new ideas in embedded finance

We spotlight how J.P. Morgan Payments, Fifth Third, and Wells Fargo are targeting embedded finance

Tearsheet recently hosted its The Big Bank Theory Awards, shining a spotlight on the game-changers in banking and embedded finance. This year’s awards brought together a dynamic mix of established industry incumbents, innovative startups, and key players shaping the future of financial services.

In no specific order, the winners feature:

• J.P. Morgan Payments takes home Best Overall Embedded Finance Platform
• Wells Fargo is recognized for Best New Embedded Finance Product (for platforms)
• SoFi is awarded Best New Product
• DailyPay is crowned Best Payments as a Service Platform
• April is honored for Best Customer Implementation of Embedded Finance
• nCino wins Best SaaS Banking Platform
• Alkami receives Best Banking App
• Signature Bank of Arkansas is celebrated for the Serving the Underserved Award
• Newline by Fifth Third is recognized as the Best New Embedded Finance Platform
• CorServ clinches Best Card Issuing Platform
• Zeta’s Sparrow secures the Best Banking Card Product
• Themis is named Best Banking Service Partner

We offer a front-row glimpse into the exciting developments unfolding in the industry. While some winners are household names attracting media attention, others are quietly making their mark and leaving a lasting impact behind the scenes.

We explore how this year’s Tearsheet TBBT award-winning incumbent banks are navigating the embedded finance landscape with APIs, partnerships, and proprietary solutions to strengthen their position and adapt to market changes.

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