10-Q, Member Exclusive

Banks are maturing in their AI journey, but is ROI still a distant goal?

  • We look at the progress banks have made on their journey toward AI maturity.
  • Traditional banks are making progress with the integration of advanced AI, but are we jumping the gun by seeking ROI from banks’ foundational AI investments at this point?
close

Email a Friend

    Who will win the AI showdown in banking?


    What started as a growing trend last year has now become a full-blown competition, as banks — from the biggest players to smaller institutions — dive headfirst into AI investments.

    However, the stakes are high. As the industry pushes for clearer standards on AI risks and controls, it concurrently faces a new challenge: turning theoretical plans and investments into measurable successes. Investors are increasingly expecting banks to translate their AI-driven strategies into real-world results and tangible returns, whether through cost savings, risk mitigation, or new revenue streams.

    AI is still in its nascent phase, especially within the banking sector, and whether it’s too soon to seek returns on these foundational investments is a different conversation altogether.

    Today, we delve into:

    • The progress banks have made on their journey toward AI maturity
    • Are we jumping the gun by seeking ROI from banks’ foundational AI investments at this point?
    • The frontrunner and the runner-up in the AI race and the factors propelling their advancements


    Brief rundown


    J.P. Morgan Chase (JPMC) has secured the top position in this year’s AI Index, marking its third consecutive appearance in the top 10 across all AI advancement metrics detailed in a new Evident Banking AI Index. The report focuses on four essential AI evaluation metrics: Innovation, Leadership, Transparency, and Talent.

    Given Jamie Dimon’s consistent advocacy for AI and JPMC’s recent strong advancements in the space, it’s not surprising to see the firm leading the charge in the AI race. However, what stands out is that it is closely followed by Capital One, the Royal Bank of Canada, and Wells Fargo, indicating that North American banks are leading the way for the most part in exploring AI’s potential.

    One of the strongest pillars contributing to North American banks’ progress is talent acquisition, particularly in AI Development and Data Engineering. US banks are increasingly solidifying their positions in this area. The three US incumbent banks — Wells Fargo, JPMC, and Capital One — account for 17.5% of the current AI talent pool, reflecting a significant 19.4% increase from last year, according to the report.


    The frontrunner


    I’ve been closely following JPMC’s work in AI and its initiatives from Q4 2022 onward. Building on that research, the factors that likely contributed to the bank achieving a leading position in AI advancement across multiple pillars include:


    subscription wall for TS Pro

    0 comments on “Banks are maturing in their AI journey, but is ROI still a distant goal?”

    Member Exclusive, Podcasts, SMB Finance

    The bank account is the product: Slash’s bet on vertical SMB banking

    • Victor Cardenas is the co-founder and CEO of Slash, a $1.4 billion business banking platform built on one thesis: the company holding your bank account should also own all your financial software.
    • Slash serves niche verticals like performance marketing agencies, import-export businesses, and more, with workflows no legacy bank has ever built for them.
    Zack Miller | May 20, 2026
    BNPL, Building a platform, Embedded Finance, Member Exclusive

    Affirm bets on banks, bots, and Shopify to reach $100 billion in GMV

    • Affirm has unveiled three major growth bets, embedding BNPL into bank apps via Affirm Edge, deepening its exclusive global Shopify partnership, and early positioning in AI-driven agentic commerce, all targeting $100 billion in annual GMV.
    • The thesis is that three years of compounding revenue growth give Affirm the credibility to pursue these longer-horizon plays, while its core merchant and card businesses carry the near-term load.
    Rabab Ahsan | May 19, 2026
    10-Q, Member Exclusive

    BNPL moves into the conversation layer of commerce

    • Affirm and Klarna are embedding installment payments into Google Search and the Gemini app through Google Pay.
    • Agentic commerce is growing rapidly, affecting consumption habits with each improvement. The tools assisting this consumption need to transform alongside these developments.
    Sara Khairi | May 18, 2026
    AI Innovation, Artificial Intelligence, Banking, Member Exclusive

    What Citi Sky says about the reinvention of client relationship models in wealth management

    • Citi Wealth has launched Citi Sky, an AI teammate built with Google Cloud and Google DeepMind that responds and surfaces insights in real time.
    • For Google DeepMind, the biggest challenge was making a non-deterministic generative AI system behave predictably.
    Sara Khairi | May 14, 2026
    Data, Member Exclusive, Podcasts

    How Kudos built a consumer data moat on top of credit card rewards

    • Kudos started as a tool to help consumers pick the right credit card at checkout but underneath the rewards optimization is something more valuable: a data layer spanning purchase history, credit profiles, and active shopping behavior across 500,000 users.
    • Co-founder and CEO Tikue Anazodo explains how that asset is now powering AI agents that negotiate your bills, match you to better financial products, and execute on your behalf.
    Valentina Colombo | May 13, 2026
    More Articles