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The Customer Effect

Citi will soon make mobile banking available to non-Citi customers

Citi is the latest old-school major bank to make itself more accessible to the masses, following cues from its peers Chase and Wells Fargo as well as various fintech startups like Clarity and Moven
The soon-to-be-launched mobile banking revamp is well aligned with Citi's branch strategy and the trend of PFM apps folding as banks build them into their own offerings

Tanaya Macheel | March 26, 2018

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