Gen Z wants smooth tech and financial tools that feel like guidance, not grind. Their expectations are forcing platforms to reimagine every layer of the experience -- and Credit Karma is already on it.
The company is reengineering its product experience – from UX to AI-driven personalization to cultural marketing – to meet this generation where their financial story begins.
Camila Vieira explains the "jabuticaba factor"—understanding local market nuances that only emerge from staying committed to Latin America through multiple investment cycles, rather than chasing peak valuations.
QED's portfolio approach has evolved from early B2B banking to vertical SaaS plus embedded finance, powered by improved infrastructure like Brazil's Pix system, expanding talent pools, and AI enabling previously impossible business models.
