3 December 2020

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Member Exclusive, The Customer Effect

‘What gets measured gets done’: The steps B2B fintechs are taking to improve customer success

  • It looks like B2B fintech is booming this year.
  • To stay in the game, B2B fintechs need to keep their customers happy. Here’s how they’re doing that.
Rivka Abramson | April 15, 2021
Modern Marketing

Challenger banks continue to turn to big name celebrities, but micro influencers might work better

  • More challenger banks turn to celebrity partnerships and influencer marketing.
  • Experts say banks and financial institutions might be better off partnering with micro-influencers with strong engagement.
Shehzil Zahid | April 15, 2021
Podcasts

‘We’re increasingly focused on connecting banks, businesses and innovative partners in a collaborative ecosystem’: Bottomline’s Norm DeLuca

  • Historically, banks have not found a good model to service small businesses.
  • Bottomline's GM of digital banking solution joins the podcast to talk about creating technology ecosystems around banks for SMBs.
Zachary Miller | April 14, 2021
The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

  • Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
  • Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
Shehzil Zahid | April 13, 2021
Blockchain and Crypto

Will Circle’s new payments platform bring NFTs into the mainstream?

  • Circle has launched an NFT payments platform that accepts credit card as well as crypto payments.
  • Will this help NFTs to reach a more mainstream audience?
Ismail Umar | April 13, 2021
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