Citi sees tokenized deposits as a lower-friction way for corporate clients to move money on blockchain while keeping funds within existing banking relationships.
Its expanded Coinbase partnership brings stablecoin acceptance and conversion into the mix, helping Citi defend its role in corporate treasury as digital payments evolve.
The product mindset gap comes down to whether banks build around internal structures or the problems customers are trying to solve.
AI is pushing product thinking further, challenging banks to move beyond features and interfaces toward responsive products that understand context and help customers get things done.
EverBank-WaFd shows banks moving beyond the digital-versus-branch debate, combining EverBank’s digital deposits and national lending with WaFd’s branches and relationship banking to own more of the customer relationship.
Circle-Tazapay takes a similar approach from the payments side, adding banking relationships and local payment rails around USDC.
