Modern Marketing
Acquiring and retaining customers in a crowded, digital-centric brand ecosystem: Conclusions from the Tearsheet Acquire Conference
- Successful customer acquisition and retention are the products of close collaboration between product, marketing, customer service and brand teams.
- Building a modern brand involves thinking outside of established paradigms and toward the customer-centric, tech-enabled, digital brands that have set the bar for service excellence.
Suman Bhattacharyya | March 01, 2021
Modern Marketing
Acquire Conference 2021: All session videos
- Financial brands are spending money and time finding ways to scale their customer bases.
- Tearsheet's 2021 Acquire Conference heard from top financial services firms about marketing, customer acquisition, and branding.
Shabih Rao | March 01, 2021
Modern Marketing
How Current is building a Gen Z brand through influencer marketing
- Challenger bank Current uses an influencer marketing strategy.
- VP of Marketing Adam Hadi joined Tearsheet's Acquire Conference last week to talk about influencer marketing and Gen Z brands.
Zachary Miller | February 26, 2021
Member Exclusive, Payments
Cheat Sheet: What it means when the Federal Reserve goes down
- The Federal Reserve payments system went down yesterday for a few hours.
- The outage impacted ACH payments, interbank transfers, and payroll.
Zoe Murphy | February 25, 2021
New banks
‘The financial industry was not built to serve the needs of melanated people because we were excluded from its construction’: Visa partners on crypto with First Boulevard
- Visa partnered with digital bank First Boulevard for the anticipated launch of its crypto API pilot program.
- The challenger bank which is focused on increasing financial inclusion for the Black community will enable its customers to purchase, trade and custody digital assets.
Rimal Farrukh | February 25, 2021