20 Feb 2020

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Outlier Briefing: Frontify’s MJ Mueller on what it takes to create the most valuable financial brands

  • Building a financial brand isn't easy and it takes commitment.
  • Frontify CMO MJ Mueller joins the Outlier Briefing to talk about the consistency needed to grow a valuable financial brand.
Zachary Miller | March 02, 2021
4 charts

4 charts showing the financial industry’s lacking racial diversity across all levels

  • Financial institutions still have a long way to go before they reach balanced representation within their companies.
  • Here are four charts on financial companies’ lack of racial diversity, especially in managerial and C-suite roles.
Rivka Abramson | March 02, 2021
Modern Marketing

Acquiring and retaining customers in a crowded, digital-centric brand ecosystem: Conclusions from the Tearsheet Acquire Conference

  • Successful customer acquisition and retention are the products of close collaboration between product, marketing, customer service and brand teams.
  • Building a modern brand involves thinking outside of established paradigms and toward the customer-centric, tech-enabled, digital brands that have set the bar for service excellence.
Suman Bhattacharyya | March 01, 2021
Modern Marketing

Acquire Conference 2021: All session videos

  • Financial brands are spending money and time finding ways to scale their customer bases.
  • Tearsheet's 2021 Acquire Conference heard from top financial services firms about marketing, customer acquisition, and branding.
Shabih Rao | March 01, 2021
Modern Marketing

How Current is building a Gen Z brand through influencer marketing

  • Challenger bank Current uses an influencer marketing strategy.
  • VP of Marketing Adam Hadi joined Tearsheet's Acquire Conference last week to talk about influencer marketing and Gen Z brands.
Zachary Miller | February 26, 2021
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