14 Jan 2021

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Modern Marketing

How to do influencer marketing in the financial services industry

  • New social media channels like TikTok are largely unexplored by financial institutions, in today's story we dive into the why and how FIs can benefit from building a strategy for these channels.
  • The CBA's recent Credit Card Confidence campaign maybe a signal that FIs may start to leverage this channel more effectively and to do this effectively they need to understand how to build content that is trustworthy, engaging, and have a strategy that measures success effectively.
Rabab Ahsan | October 15, 2024
10-Q, Member Exclusive

How J.P. Morgan is responding to the call of underrepresented founders and consumers of color

  • How are established banks addressing the divide for underrepresented founders to create a more equitable environment for entrepreneurs today?
  • In a strategic move, JPM has announced plans to launch around 100 new branches in low-income communities. This decision stands in contrast to the broader pattern of banks pulling back their brick-and-mortar footprints.
Sara Khairi | October 14, 2024
Announcement

Introducing The Power of Payments (TPOP) Conference 2024

  • Tearsheet is hosting its 3rd annual TPOP Conference to deeply discuss and network around the top payments trends, companies, and products.
  • Tearsheet’s TPOP Conference will address the challenges and opportunities ahead as we move into the next generation of payments.
Tearsheet Editors | October 11, 2024
Banking, Innovation, Podcasts, Startup Spotlight

‘We aim to meet entrepreneurs where they are in their journeys’: J.P. Morgan’s Ashraf Hebela on how JPM is sharpening its focus on startup banking

  • With the recent upswing in VC funding and the Fed's rate cuts, the startup landscape is lighting up with fresh possibilities and promising prospects for growth.
  • J.P. Morgan's Head of Startup Banking discusses the bank's renewed focus on startup banking, strategies to better support underrepresented founders, and the backing that banking startups need to succeed.
Sara Khairi | October 10, 2024
Announcement

Announcing the 2024 winners of The Power of Payments Awards

  • Tearsheet's Power of Payments Awards identify and acknowledge the top firms and products in the payments space.
  • This year's winners include Intuit QuickBooks, Ripple, NMI, and Airwallex.
Shabih Rao | October 10, 2024
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