13 Dec 2022

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Podcasts

The data-driven playbook for growing a small business loan book with Enova’s Cory Kampfer

  • Cory has been immersed in the small business lending space since 2011 when he joined OnDeck.
  • In this episode, Cory provides his unique perspective on the key financial needs and challenges facing small businesses today based on data insights from Enova's $18 billion in originated loans.
Zachary Miller | June 12, 2024
BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

  • Given mounting competition, one way a brand can build awareness among consumers is branding, and Klarna is one of the best.
  • Dive into Klarna's branding principles and marketing campaigns to find out how the Swedish brand manages to stand out, marrying its design ideals to its products.
Rabab Ahsan | June 11, 2024
10-Q, Member Exclusive

Brilliantly Boring since 1865: Why PNC Bank’s brand campaign is both clever and creative

  • PNC Bank's 'Brilliantly Boring' campaign highlights its checking, savings, and digital banking tools -- but with a twist.
  • The bank has no qualms in embracing that 'banking SHOULD be boring', as boring in today's chaotic world equates to smart, steady, dependable -- all words you want from your bank.
Sara Khairi | June 10, 2024
Podcasts

Building the modern CFO stack: Brex’s financial chief on spend tech, going public & cross-functional partnership

  • In this episode, we go behind the scenes with Ben Gammell, CFO of Brex, the corporate spend management platform.
  • He hares insights on building a modern finance tech stack, preparing for an IPO, and the modern CFO's role of fostering cross-functional partnerships within their organization.
Zachary Miller | June 08, 2024
Culture and Talent

How Synchrony is making WFH work when other FIs haven’t

  • When other institutions are mandating employees return to the office, Synchrony is sticking to its flexible workplace model. What strategies were instrumental in shaping its sustainable workplace model?
  • CEO Brian D. Doubles believes there are many approaches beyond mandating physical attendance to increase positive outcomes for his company. These approaches can influence both employee satisfaction and productivity.
Sara Khairi | June 06, 2024
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