Modern Marketing
‘This educational approach is the right one’: Zelle’s Pay it Safe campaign tackles a tough discussion around scams
- Zelle’s Payback ad campaign focuses on teaching consumers about scammers and fraud attempts with P2P payments.
- Zelle’s vp of marketing and brand strategy, Melissa Lowry spoke at Tearsheet’s Acquire Conference about consumer education on safe P2P payments.
Rimal Farrukh | March 05, 2021
Modern Marketing
Fintech packaging design firm Burgopak releases ebook on best practices
- With so many challenger banks popping up, digital banking solutions are struggling to stand out.
- A new ebook shows how challenger banks package their cards and create unboxing experiences to get to the top of wallet.
Tearsheet Editors | March 05, 2021
Future of Investing
‘We put our skin in the game’: How Clearbanc is rethinking funding for growing startups
- Last month Clearbanc released ClearAngel, a program that acts as an automated angel investor.
- Clearbanc’s revenue-based model speaks to the increased need of startup funding.
Rivka Abramson | March 04, 2021
Confessions, Modern Marketing
Behind the scenes of the Truist Cares campaign with Agency of the Year, StrawberryFrog
- StrawberryFrog worked with Truist to launch a series of campaigns in 2020 to give the country hope and inspiration.
- The creative group won Tearsheet's 2021 award for Agency of the Year.
Zachary Miller | March 04, 2021
Payments
Checking out PayPal’s recent earnings, Q4 2020
- PayPal reported record highs in its revenue performance in the latest quarter of 2020.
- After exceeding the volume of its crypto projections, the firm plans to expand its crypto services in the UK as its first international market.
Rimal Farrukh | March 03, 2021