The Customer Effect
‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?
- Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
- Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
Shehzil Zahid | April 13, 2021
Blockchain and Crypto
Will Circle’s new payments platform bring NFTs into the mainstream?
- Circle has launched an NFT payments platform that accepts credit card as well as crypto payments.
- Will this help NFTs to reach a more mainstream audience?
Ismail Umar | April 13, 2021
Data Snacks, Member Exclusive
With frustrated customers, the majority of banks still don’t have a plan
- The Covid-19 pandemic has forced banks to prioritize customer experiences and interactions.
- Data ecosystems can help drive bank platform success for hyper personalization and risk identification.
Rimal Farrukh | April 12, 2021
Data Snacks, Member Exclusive
More people would make contactless payments if they actually owned a contactless card
- There is still a small but not insignificant portion of the population that doesn’t own a contactless card.
- Card issuers could benefit from filling the gap in the market.
Rivka Abramson | April 12, 2021
Modern Marketing
‘Everyone talks about stickiness, but how do you start the journey to stickiness?’: Behind Q2’s acquisition of ClickSwitch
- Q2 is acquiring ClickSwitch, which enables new accountholders to more easily port their direct deposits and automatic payments over to a new account.
- Q2 will add the software to its product sets and make it available to its Banking as a Service clients, too.
Zachary Miller | April 09, 2021