Marketplace Lending and Personal Finance Apps: A perfect union?
Every week goes by and investment industry professionals read more and more about the growth in the marketplace lending industry. Sure, it can become a trillion dollar market by the people. But it isn't yet fully online -- as much of the marketing acquiring borrowers and investors is decidedly old-school. Combine that with the fact that most of the investors are institutional and you see that while there's been a lot of progress, the truth is that we're really still in the early innings when it comes to newer investment platforms. That's why when Prosper announced it would be buying a small Israeli finance app called BillGuard, the market should be paying more attention. Check out my article on Forbes that explains how this quiet acquisition can fill the missing void of engagement in the marketplace lending industry and truly take the promise of peer to peer lending to the next level.