Daily
Daily Tearsheet: Robinhood’s UX experiment backfired, Oxygen’s new debit loyalty campaign, and the launch of Tearsheet’s 10-Q newsletter
- In a good market, Robinhood's slick UX made it fun to trade. Now, people are losing money and leaving the online broker.
- Also, there's new creativity around loyalty programs for banking, including Oxygen's four-tiered new product, Elements.
Sara Khairi | May 17, 2022
Modern Marketing, Podcasts
The Acquire Podcast Ep. 9: How Oxygen’s new debit loyalty program Elements is winning rebels and change makers
- Oxygen’s SVP, head of business development and strategic partnerships Ryan Conway, and creative director Sani Gad join us on the Acquire Podcast.
- ‘You name it, they tried it’ – including a hit summer tune with Megan Thee Stallion.
Rebecca Alma Cohen | May 17, 2022
Announcement
10-Q – Tearsheet’s new weekly report on financial and fintech stocks
- Tearsheet is launching a new newsletter aimed at covering the top financial services and fintech stocks.
- If you're an investor, manager, entrepreneur, or just plain interested in the space, you're going to want to subscribe to 10-Q.
Sara Khairi | May 17, 2022
Modern Marketing
The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn
- Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
- Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022