Scaling, Reinventing, Integrating: The strategies behind PNC, Remitly, and U.S. Bank’s latest moves

    September Analysis: Firms’ different tactics, but a shared recognition


    By early 2026, Colorado-based FirstBank’s logo will give way to PNC’s navy and orange. Across the country, a Filipino nurse in New York tests out Remitly’s new membership model to send remittance back home, while a coffee shop owner in Minneapolis logs into U.S. Bank to approve payroll without switching tabs. 

    These are three very different scenes, but together they show how the edges of financial services are being redrawn from three different directions: scale, reinvention, and integration. 

    PNC is buying its way into Colorado dominance with the FirstBank acquisition deal. Remitly, once known mostly for remittances, is positioning itself as a financial hub for users and SMBs with its new Remitly One membership. And U.S. Bank is folding payroll directly into its small business dashboard, in a move that’s more about tightening its grip on the cash flow nerve center.

    Each tells a story about how financial institutions, big and small, are recalibrating what it means to serve customers in 2025 and beyond.


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    ‘Payroll is one of the most direct and impactful entry points for embedded finance’: Green Dot’s Crystal Bryant-Minter on the firm’s embedded finance strategy

      Payroll’s bigger role beyond payday


      Payroll has historically lagged behind other enterprise functions in terms of flexibility and speed. Green Dot has been working on that gap since 2004, when it introduced rapid! to streamline wage payments. Two decades later, rapid! is expanding its role, evolving into a platform that connects payroll with the larger ecosystem of digital payments.

      rapid! offers PayCard, on-demand earned wage access (EWA), and disbursement solutions that now serve over 7,000 businesses. It sits within Green Dot’s broader fintech and banking ecosystem and is powered by the company’s own proprietary money-movement technology, which supports real-time payments across the US.

      “It’s a natural extension of our mission to simplify and democratize financial access for workers and businesses alike,” notes Crystal Bryant-Minter, Sr. Vice President, GM Wage and Corporate Disbursement at Green Dot.

      With its new partnership, rapid! is wiring earned wage access and real-time payouts into Workday’s payroll and HCM systems. Workday, the cloud platform for workforce and financial management, gives employers a single hub to run both people operations and finance.

      For Green Dot, it also signals how payroll and payouts could be the front door to something larger: embedded financial services at scale.

      In our conversation, Bryant-Minter unpacks how the recent partnership signals about Green Dot’s long game in embedded finance and whether payroll can be the starting line for deeper financial integration.

      Crystal Bryant-Minter, Sr. Vice President, GM Wage and Corporate Disbursement at Green Dot


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      What’s left in the shadows: The Oklahoma institution that grew by keeping its head down

        Quietly building, steadily growing


        When you think of America’s banking landscape, the names that immediately come to mind are the Wall Street skyscrapers and their logos that dominate media headlines: J.P. Morgan, Citi, Bank of America. However, lurking far from the spotlight are non-mega banks with balance sheets hefty enough to rival the GDPs of mid-tier states, but they move so quietly that one could almost miss them. 

        One of these shadow giants is BOK Financial [BOKF]. Founded in 1910, this Oklahoma-born institution has spent more than a century weaving itself into the economic fabric of the Midwest and Southwest.

        The institution’s journey could have ended three decades ago. But its story is that of a phoenix, emerging stronger from the fire. 

        In today’s 10Q edition: What’s left in the shadows, we shine a light on the less-talked-about publicly traded names in the industry that do their own thing but remain integral to the banking ecosystem.


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        Citizens sharpens its open banking edge with a new API design

          One framework, many doors.


          Citizens Bank hit reset on its open banking API earlier this year, modernizing the framework.

          The bank began developing the new framework in 2023 under Financial Data Exchange (FDX) standards, phasing out older patchwork APIs and the risk of screen scraping. The beta arrived in mid-2024, with the full launch in Q1 2025.

          The new API framework gives business, commercial, wealth, and private banking customers the same access through a single endpoint, making integration easier for fintechs and platforms with mixed user bases. The system adjusts its data output based on the account type.

          In the longer term, the move positions the bank for faster collaboration with fintechs and data aggregators, creating pathways for new services to reach customers more quickly. For both businesses and individuals, this could mean smarter financial planning, more tailored products, and an improved banking experience that blends well with the tools they already use.

          Oscar Gonzalez, Head of Product Management for Access & Delivery Channels at Citizens, walked me through the bank’s decision to launch its new open banking API framework and the pain points it aims to solve.


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          Chime, SoFi, Nubank: How three different roads are converging into one digital banking paradigm shift

            How Chime, SoFi, and Nubank are redrawing the digital banking map


            For years, digital banks were the upstarts, carving out space on the promise of sleek apps, fewer fees, and a friendlier relationship with money. But the honeymoon phase of ‘fintech versus banks’ has ended. Now, the spotlight falls on who can actually scale, turn a profit, and keep growing without losing the very customers who signed up to escape Wall Street sameness. 

            Three names, Chime, SoFi, and Nubank, are providing three different answers to that existential question. Their recent moves echo the global digital banking sector that’s both maturing and experimenting with new endeavors.

            Chime [CHYM]: The IPO debutante under pressure

            Chime’s recent numbers underscore both promise and pressure. The neobank achieved profitability in the first quarter of 2025. And while the firm has seen profitable quarters before, Q1 2025 is the first to appear in tandem with its IPO filing.

            By the numbers: 

            • As of March 2025, the company reported $518.7 million in revenue for the quarter, up from $391.9 million a year earlier, with net income of $12.9 million. 
            • For full-year 2024, revenue climbed to $1.67 billion, but the company still posted a small net loss of $25.3 million, though that’s a marked improvement from its $203 million loss in 2023. 
            • Its member base sits at about 8.6 million active users, most of whom rely heavily on its debit and credit card products.

            The fuller arc: After years of IPO speculation, Chime finally hit Wall Street this summer. Its IPO was priced at $27 a share and opened at $43, a 49% pop that resulted in a public market cap of about $9.8 billion.

            The IPO raised $864 million, giving Chime a war chest to push deeper into its target market: Americans earning under $100,000 a year; nearly 200 million people who Chime argues are overcharged by the old banking system.

            But IPOs are as much about what’s next as what’s past. 


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            How Coinbase is putting a crypto spin on old-school finance

              For banks, it’s a way to modernize without blowing up the ‘trust’ model


              Coinbase, once a Silicon Valley outsider pitching crypto as an alternative to the banking system, is now doing business with the very institutions it was supposed to disrupt.

              In recent weeks, two of the most prominent names in American finance — PNC and J.P. Morgan — have formally partnered with the exchange. It’s not a headline grab so much as a quiet redrawing of boundaries. The roles are shifting: banks are moving closer to the chain, and Coinbase is evolving beyond being just a crypto trading platform.

              The partnerships, while distinct in purpose, point to the same broader trend: crypto is no longer relegated to the kids’ table. PNC is using Coinbase to bring crypto access directly into its digital banking experience. J.P. Morgan is embedding Coinbase integrations into consumer rewards and funding flows, and piloting tokenized deposit infrastructure on Coinbase’s Base chain. 

              We explore the specifics of each partnership.

              Coinbase and PNC: From branches to blockchains


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              Rethinking Regional: Why some of the most interesting moves in banking are no longer just a Wall Street story

                The future of banking? It’s not all in Manhattan…


                Caught between the community banks that know every face in town and the global big ol’ boys that span continents, regional banks are increasingly making meaningful strides in marrying tradition with innovation.

                In today’s 10Q edition, we spotlight two such publicly traded regional banks and the strategic moves they’re making.

                Part 1: The PNC Case

                A Pittsburgh-based institution with a national footprint: PNC Financial Services, headquartered in Pittsburgh, isn’t just a “regional” bank in the narrow sense. With assets of over half a trillion dollars and operations stretching from the Northeast to the Sun Belt, it occupies that increasingly blurred category of “super-regional.” It has a significant footprint in Pennsylvania, Ohio, and other Midwestern states, but its 2021 acquisition of BBVA USA widened its reach drastically into Texas, Arizona, and Alabama, giving it true coast-to-coast visibility.

                PNC has positioned itself as an active player in a fast-evolving financial landscape. The bank has been steadily investing in technology, digital banking platforms, and financial literacy tools. But its most recent move signals a brave step into a territory still considered high-risk or unproven by many traditional banking peers.

                Crypto, carefully – PNC’s partnership with Coinbase: In July 2025, PNC announced a partnership with Coinbase to expand access to crypto-related financial services for its clients. 

                Unlike many crypto service launches that flood retail markets with apps and coins, this collaboration is institutional in focus. The partnership is structured to serve institutional clients — institutional investors, businesses, high-net-worth individuals, and possibly fintech infrastructure needs — rather than the average retail investor. 

                The move allows PNC’s banking clients to buy, hold, and sell cryptocurrencies directly through PNC’s own platform, powered by Coinbase’s Crypto-as-a-Service (CaaS) infrastructure. This gives PNC a “plug-and-play” model for digital asset access, while maintaining the brand consistency and trust it has built over the decades.

                It also works the other way around.


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                How Payoneer is embedding itself as an essential engine in its clients’ operational workflows

                  Payoneer’s approach: embed deeply within businesses, not just alongside them

                   

                  Payoneer is focusing on sustained growth. The company is increasingly integrating itself into the core operations of its users, particularly the fast-growing global SMBs and digital-first enterprises it serves.

                  The company’s recent product updates demonstrate its ambitions, positioning itself as a critical platform for how global businesses transfer and manage funds.

                  A key part of this update is Payoneer’s new integration with NetSuite. It allows for real-time data syncing between Payoneer and NetSuite’s ERP system, helping businesses cut down on manual uploads and reduce the typical end-of-month reconciliation workload.

                  In addition, Payoneer now supports PayPal payments globally, giving businesses another option for how they get paid. Combined with features like unified payment requests and automated invoicing, these tools are meant to ease the operational burden, particularly for smaller teams managing payments with limited resources.

                  The third product update enables local spending in Japanese Yen via Payoneer Card and smarter FX tools (including real-time alerts and target rate conversions). This hints at a broader strategy: helping businesses manage global money flows with the same ease they expect from domestic tools.

                  I had a conversation with Oren Ryngler, Payoneer’s Chief Product & Technology Officer, to learn about the motivation driving these product enhancements and how they support the company’s goal of becoming a foundational part of its clients’ financial infrastructure.


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                  How 5 US regional banks are getting bigger without going generic

                    Big doesn’t mean broad for these public regional banks


                    It makes sense to think of American banking as a game dominated by Wall Street giants, but beneath that surface, a subtler, deeper, and less conspicuous banking layer has been steadily growing.

                    Across the US, regionally rooted banks have grown into billion-dollar public institutions by focusing sharply on the nuances of the communities they serve. They don’t try to be everything to everyone; their mantra is to go deep, not wide. 

                    We take a look at five of the largest US publicly listed regional banks that have remained loyal to their geographic base, which has enabled them to establish a strong presence.


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                    From payment processor to commerce platform: PayPal’s new card launch tells a bigger story

                      The new card is just one step in PayPal’s broader commerce strategy


                      Even as tap-to-pay and mobile wallets become popular, the physical card isn’t going anywhere just yet. PayPal is the latest firm to reaffirm that belief, rolling out a new physical card that brings its PayPal Credit offering into brick-and-mortar stores.

                      The move broadens PayPal Credit’s reach, bringing it to in-store purchases, in addition to online checkouts with PayPal. It has a limited-time perk: customers can divide their payments on travel purchases over six months through promotional financing, with no minimum spend required. Shoppers can also apply for a PayPal Buy Now Pay Later loan at checkout in person. The new PayPal card is expected to roll out in the coming weeks to US customers.

                      I spoke with Scott Young, Senior Vice President, Global Head of Consumer Financial Services at PayPal, to learn more about the new card and how its launch signals PayPal’s broader shift from a payment processor to a commerce platform.


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