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Announcer: Live from the Internet, it’s Tradestreaming Radio with your host, Tradestreaming.com’s own Zack Miller.
Zack: Hey, this is Zack Miller and you’re listening to Tradestreaming Radio. This is your place online to talk about tools, tech, and tips to help make you a better and more accurate investor. We help to bubble up some of the best and smartest people, sharing the most important ideas. That’s what Tradestreaming is all about.
I appreciate you listening. You can find this podcast on iTunes at Tradestreaming. You can also find this podcast on my website, Tradestreaming.com. After the show is up, we will have the audio transcribed so you can find some text there. We’ll also put in some other valuable information as well, so I recommend you check that out.
Today’s guest is Mike Scanlin, the founder of BornToSell.com. It’s an online call option research platform. Mike left a sweet job as a VC to pursue two different ideals. One is this sort of entrepreneurial idea. He wanted to prove to everybody in his life that he could branch out and do it on his own. The second was really to create “the resource” for covered calls online. There are a few other sites out there that do that. He’s totally hyper focused on making it the best, most usable, most functional place out there to really research covered calls. Covered call strategies are used for a variety of reasons. He’ll talk about why investors use these things.
I was interested in understanding how he formed the company, some of the techniques he used to build awareness and traffic to his site, so where he was going with Born To Sell. It’s a great site. He’s got a lot of free content there. It’s a subscription model as well. I’ll put some links up to it on the website.
He’s a treasure trove of information, both about technology and marketing, as well as obviously covered call strategies. He actually learned the strategy from his father, who was a stock broker, who used it to generate income on retirement portfolios. It’s really functional. I even said in the conversation that it felt like using one of the best tools I use in my practice, which is MailChimp. It’s a mail services provider. It has the same type of functionality and ease of use that some of the best online tools have. That’s not by chance. That’s something definitely programmed and designed in there. Continue reading “Best resources: BorntoSell.com’s killer covered call screener (transcript)”