Wildfire: The industry-by-industry spread of banking as a service

Artificial Intelligence, Banking, Partner

AI in banking: Finally getting past the demo stage

• Banking executives at Temenos Americas 2025 revealed AI has moved from theoretical discussions to real deployments with surprising successes and practical challenges.
• The Florida forum exposed a critical truth: banks succeeding with AI aren't those with biggest budgets, but those mastering rapid execution.

Modern Marketing, Partner

Why e-commerce brands have the processes but lack the resources to execute personalization programs

• Over the next five years, businesses that excel at creating tailored experiences and communications stand to capture $2 trillion in revenue.
• Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise. Learn how businesses can realize topline benefits from finetuning their personalization programs across four key dimensions: culture, resources, processes, and effectiveness.

Banking, Partner, Payments

With chargeback volume set to hit 324 million in 2028, merchants and issuers need to find a way to protect their bottom line

• Factors like the increase in digital payments adoption are contributing to a rise in the global volume of chargebacks, and a significant chunk of this volume will reside in North America.
• Today's story gives an industry-wise breakdown on chargebacks, and a deep dive on what strategies merchants and issuers are currently using to combat chargebacks and where they can improve.

Partner, Podcasts

How Citi is enabling banks to drive growth and remain competitive in a 24/7 world

• Aashish Mishra, Citi's Global Head for Banks sales, discusses how traditional banks can compete with fintechs in a 24/7 banking world through improved cross-border payment experiences and real-time banking solutions.
• Digital assets and blockchain technology are transforming cross-border payments, with Citi's Token Services enabling real-time liquidity movement between global branches without requiring clients to invest in complex technology implementations.

Banking, Business of Fintech, Creating win-win partnerships, Partner, Podcasts

“We want this to be a long term relationship, minimum 5-10 years”: Citi’s Chafic Haddad on how the bank chooses fintech clients and builds evolving partnerships

• Citi's Global Head of Fintech Sales Chafic Haddad, shares insights on the bank's fintech strategy, revealing how the bank prioritizes partnering for the long term.
• He shares how Citi enables fintechs to expand beyond home markets, plays the role of both provider and co-creator, and leverages its network across 90+ countries.