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‘We see a lot of whitespace in credit cards for near prime customers’: Avant’s James Paris

  • Avant was one of the first digital lenders.
  • Almost eight years later, CEO James Paris is leading the company into new financial products.
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‘We see a lot of whitespace in credit cards for near prime customers’: Avant’s James Paris

At nearly eight years old, Avant is one of the pioneers in online lending. It has expanded its product set over the years to include new lending products and banking functions for middle income consumers.

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James Paris is the CEO of Avant and joins us on the podcast to talk about the growth of the company and the opportunities it has to fill a market gap serving its demographic. James previously led the firm’s creation of the Amount technology platform, which as a B2B lending technology platform, was spun off earlier this year.

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The following excerpts were edited for clarity.

Near prime focus

Maybe just a quick touch on the business. So Avant was founded seven and a half years ago, focused on middle class, near prime consumers that effectively were not being banked very well by the traditional banks. Some brick and mortar players were out there, but nobody really doing it effectively from a digital standpoint.


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