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‘We knew banking apps are the least deleted on people’s phones’: Sensibill’s Corey Gross

  • Understanding spending data is still a hard nut to crack.
  • Sensibill provides tools to users and their banks to feed decision making and advice.
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‘We knew banking apps are the least deleted on people’s phones’: Sensibill’s Corey Gross

The world of personal financial management is undergoing a change. Standalone applications are incorporating more banking functionality, getting into money movement and not just advice, to have a bigger impact. Banks and financial institutions are being more thoughtful about launching their own tools to help their customers.

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That’s where Sensibill comes in. It works with firms like JPMorgan Chase to much smaller institutions to help their customers make sense of their finances. Using SKU-level data, Sensibill is also helping the institutions themselves understand their customers better. The firm just launched the Sensibill Platform. 

Sensibill CEO and co-founder Corey Gross is my guest today on the podcast. 

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The following excerpts were edited for clarity.


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