‘The migration to a more connected platform is the gateway to growth for banks’: Publicis Sapient’s David Donovan
- In his financial services practice, David Donovan works with most of the largest banks in the world.
- He delivers his views on where embedded finance is headed and why it's so important to get right.
Today’s guest is David Donovan, executive vice president at Publicis Sapient. He leads the firm’s North American financial services practice. Publicis Sapient is a domain-lead digital consultancy. It works with many of the major banks and that gives David a good view into what’s going on strategically and operationally on the ground in banking.
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David shares how he sees bank adoption of embedded finance and platforms as a critical growth avenue in the future. Large money centers can take a page out of big technology’s playbook. Consumers want their favorite brands to be connected. With all the data and services they offer, banks have the opportunity to create an “invisible fabric” around their customers, helping them feel that their bank is their personal CFO and there for them throughout their financial lives.
Publicis Sapient is a sponsor of Tearsheet’s upcoming Embedded Conference.
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The following excerpts were edited for clarity.
Embedded finance
Embedded finance is something that’s a key strategic theme for us at Publicis Sapient. When you look out at the landscape for financial services companies, whether you’re a large money center, in fintech, or an asset manager, the migration to a more connected platform is really the gateway to growth in the future.
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