Steez Podcast #2: Gen Zers and the creator economy

The creator economy is an important conversation when capturing and retaining Gen Z for two main reasons. First, the entire line of communication for brands with their audiences must adapt to the channels by which Gen Zers communicate and require work with the creator economy that is already ruling those spaces. 

Secondly, young people, Gen Zers in particular, are at the forefront of this economy and are operating as one-person businesses. 

The industry is light years behind conquering the Gen Z mindset. That’s why we’ve partnered with Publicis Sapient to create #STEEZ, a hub for finserv potentials to learn more about Gen Z and what it means to capture and delight them (download The STEEZ Guide to Gen Z readiness, here: https://steezlife.co/)

Second episode of the Steez Podcast

Today’s episode is all about the creator economy. Host Rebecca Cohen was joined by Tony Tran, CEO of Lumanu, Blake Michael, Creator with 5M+ followers, actor and entrepreneur, and Julia Montgomery CEO and founder of Influent.

Topics discussed

You’ll learn:

• The basic definitions around Gen Z, the creator economy, and what it means for the future of work.
• The journey of a creator and what they look for when working with FIs and brands.
• Why FI’s communication must adapt to the channels by which Gen Zers communicate.
• Why the best creators are more than marketing expenses – to reach Gen Z meaningfully and effectively, firms must understand how to navigate modern communication channels. 

Head on over to Steez to listen/watch the first full episode of the Steez Podcast