Payments, Podcasts

Splitit’s Brad Paterson: ‘The state of the industry reminds me of the early days of PayPal’

  • Splitit enables consumers to make installment payments on their purchases.
  • New CEO Brad Paterson joins us to discuss his company's growth strategy.
close

Email a Friend

Splitit’s Brad Paterson: ‘The state of the industry reminds me of the early days of PayPal’

Splitit is a global payment technology that enables no-fee installments on credit card purchases. Unlike other point of sale financing platforms, Splitit isn’t consumer financing. There is 0% interest, no application or late fees.

CEO Brad Paterson has recently joined the firm after a 20 year career that included Visa, placed him at PayPal in its early days, and saw him leading Intuit’s US QuickBooks Online business. Brad joins us on the podcast to talk about the genesis of the business and how his firm found product-market fit. In an increasingly competitive market for point of sale loans, we talk about how Splitit differentiates itself. Lastly, we talk about the firm’s growth trajectory.

SubscribeApple Podcasts I SoundCloud I Spotify I Google Podcasts
The following excerpts were edited for clarity.

20 year career in payments

I’ve spent over 20 years in the fintech space. I cut my teeth at Visa where I spent a number of years in Asia Pacific in the merchant and consumer business. I then moved over to PayPal where I was the third employee in Asia Pacific. We helped build that business over eight years. It was very exciting times. I then moved over to Intuit where I lead the Asia Pacific business before moving over to run the QuickBooks Online business in the U.S.

I was at Intuit over six years before moving over to Splitit. I found a product that was delivering tremendous value to consumers that really reminded me of the early days at PayPal.

How it works

Our premise is that you can make purchases on your credit card and have them split into monthly installments. You need to have the available balance on your credit card. And wherever credit cards are accepted, you can use Splitit. Anyone who has a credit card can use Splitit, choose the number of installments and the payment is done. There’s no account application and no issuance of new credit. It’s a simple, seamless checkout.

Merchants love it because it doesn’t add extra steps to the checkout. Instead of selling a $4,000 TV, they can market it as $400 over 10 months. We significantly improve conversion — up to 30 percent in some cases. We’re predominantly focused on ecommerce. We’re really a technology layer — we’re not issuing credit to consumers.

Bigger purchases

We have helped increase order size. Of course, it varies significantly — anywhere from 20 percent to 80 percent. Virgin Pure, which provides water filtration systems to homes in the UK, recently claimed an average order size increase of 80 percent on transactions via Splitit versus other options.

Target merchant

It took us a while to figure it out as we were looking for product-market fit. Our target merchant is generally a merchant selling goods at $300 and above. Our average order value is about $850 — much higher than other payment option.

We see merchants in homewares, luxury retail, health like dental and veterinary, outdoor sporting goods like electric bikes and kayaks, and furniture and mattresses.

We are increasingly present on brands people know and love, like a number of the leading mattress merchants, like Nectar. We’re talking to a lot of well-known brands and I expect over the next 12 months that we’ll be present on a number of them.

Getting the word out

To get the word out, we’re predominantly active online, digital and social. We’re increasingly looking at influencers and consumer advocates in the financial services space, who learn and understand our product. There’s no silver bullet — it’s just about building out a lot of content to educate the market on our space and evolving our messaging and our brand. We’re also looking at expanding our partnerships to help spread the word.

Stripe partnership

We’re very excited to announce a partnership with Stripe, one of the largest payment infrastructure companies in the world. Given that we’re a technology layer connecting into payment gateways, it can be a complicated onboarding process for a merchant. Partnering with Stripe makes us a one-stop-shop. Merchants can onboard directly to Splitit and Splitit Payments powered by Stripe, and Stripe will be the technology behind our solutions. Merchants can now onboard in hours, where before it took weeks. For us, it’s about enabling scale.

0 comments on “Splitit’s Brad Paterson: ‘The state of the industry reminds me of the early days of PayPal’”

Outlier OpinionsMakers

Podcasts

‘It’s not just about a QuickBooks integration — you have to look at the business problem’: Codat’s Peter Lord

  • Codat zeroes in on small business financial data, which is a very different problem to solve than aggregating consumer data.
  • Peter Lord, CEO of Codat, joins us on the podcast to discuss the evolution of use cases for SMB financial data that he’s seen over the past 5 years of running Codat.
Zachary Miller | October 05, 2022
The Green Finance Podcast

The Green Finance Podcast Ep. 10: Tangible steps banks can take to help their customers lower their carbon footprint

  • The majority of people want to know more about the environmental impact of how they spend their money and want their banks to help them take action and reduce their environmental impact.
  • I'm talking about this today with my guest Emma Kisby, UK & Europe CEO of Cogo - a company that provides carbon footprint management products.
Iulia Ciutina | September 30, 2022
Where Credit's Due Podcast

Where Credit’s Due Ep. 10: Getting capital without dilution or debt through recurring revenue financing, with Pipe and Anthemis

  • Today we're talking about another way of accessing capital: recurring revenue financing. If there's cash flow coming in, this recurring revenue is made into a tradable asset that can be sold to investors.
  • It's a dilution-free and debt-free form of financing, which we explore in detail with Michal Cieplinski, Chief Business Officer at Pipe, and Farhan Lalji, Investor at Anthemis.
Iulia Ciutina | September 28, 2022
Podcasts

Behind Amex’s use of Kabbage as ‘the heartbeat’ of its strategy to help SMBs with cash flow

  • Two years after American Express bought small business lender Kabbage, the products are integrated and growing.
  • Tearsheet sat down with Kabbage's head of marketing to get insight on where the growth is coming from and where the company is headed.
Zachary Miller | September 27, 2022
Payments, Power of Payments Podcast

Power of Payments Ep. 14: JPMorgan vs Stripe and Block, CFPB is coming for BNPL, and is LTO a viable BNPL alternative?

  • This week, we talk about JPMorgan’s acquisition of payments firms Renovite, and the CFPB’s recent report on BNPL firms, which suggests that regulation is coming for the sector.
  • We also discuss why lease-to-own, which is another type of installment payment option, has been gaining popularity in recent months.
Ismail Umar | September 23, 2022
More Articles