Gaurav Mittal, Executive Vice President of Ethoca, a Mastercard company, shares that customers want to more tools when it comes to post-purchase tasks like cancellation and budgeting, but the industry has so far struggled to meet this need.
Mittal's experience shows that merchants and banks build deeper relationships with their customers and save on operating costs, when they strategically leverage the banking app to help customers stay on top of their money through tools like digital receipts and subscription management.
This episode builds on the de novo community banking theme, exploring the origin, growth, and technology paths of two community banks: RockPointBank in Tennessee and Moultrie Bank in Georgia.
Both banks are young, having been founded during the pandemic, and while they share some commonalities like limited budgets and staffing, they each have unique markets and growth strategies. The variety of perspectives on the same challenges is what makes their story interesting.
![[podcast] BBVA’s Scarlett Sieber on the building of a consumer banking ecosystem](https://tearsheet.co/wp-content/uploads/2016/06/5990707681_ba22b8fd7e_b.jpg)
