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‘Our four prong product strategy is a decade long vision’: OppFi’s Jared Kaplan

  • Online lending platform OppFi has been in the middle of going public and rebranding throughout 2021.
  • The firm is looking to expand its product set as it targets near prime customers in the U.S.
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‘Our four prong product strategy is a decade long vision’: OppFi’s Jared Kaplan

OppFi is a fintech platform offering financial products to most Americans. The business was built on a core small-dollar monthly installment loan product for near prime customers. As it goes public, OppFi is expanding its product set into credit cards and payroll deduction products serving consumers with FICO scores under 620 with incomes of $50,000 a year. 

OppFi CEO Jared Kaplan joins me on the podcast to discuss the types of financial products 150 million Americans can use to live their lives and what other their alternatives they have. We discuss OppFi’s growth trajectory and plans for the future as a public company. Lastly, we hit on how the firm differentiates from its competitors, including Upstart, which at first blush, looks quite similar.

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The following excerpts were edited for clarity.


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