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‘Life insurance can be a vehicle to inspire people to live their best lives’: YuLife’s Sammy Rubin

  • Group life insurance has traditionally been a pretty vanilla offering.
  • YuLife provides a gamification layer to combine life insurance with a wellness product.
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‘Life insurance can be a vehicle to inspire people to live their best lives’: YuLife’s Sammy Rubin

Listening to Sammy Rubin and it’s hard not to feel his infectious excitement about his firm YuLife. He’s takien the humdrum of life insurance and gamified it — YuLife’s app feels more like an exercise or meditation app than it does insurance. It’s that openness to reimagine financial services that colors his leadership, company, and products.

Sammy joins me on the podcast to discuss the genesis of YuLife, his previous entrepreneurship in the space, and his approach to life insurance. We talk about how early customers of his firm have responded to gamified insurance — how they’re using the app and how they’re making positive changes in their lives. We also look forward to see what else he’s gearing up to do.

YuLife founder and CEO Sammy Rubin is my guest today on the Tearsheet Podcast.

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The following excerpts were edited for clarity.


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