‘It’s all about embedding financial solutions at a customer’s point of need’: Plaid and Accenture on the future of embedded finance
- Embedded finance is enabling new players from outside of finance to offer financing products.
- Plaid and Accenture have released research on embedded finance, its roots and history, and where it's headed.
47 percent of professionals in the US are considering investing in and launching embedded finance offerings. That’s according to a new report produced by Plaid and Accenture Research. A majority of non-financial companies are using partners, buying, or licensing technology as part of an embedded finance strategy.
Plaid’s COO Eric Sager and Ben Brown, cross-industry financial services lead at Accenture, join me on the podcast to talk about embedded finance — what competitive trends are at work, where embedded finance is headed and what it takes to be a winner in the space as new brands move into banking and finance.
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The following excerpts were edited for clarity.
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