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‘It’s all about embedding financial solutions at a customer’s point of need’: Plaid and Accenture on the future of embedded finance

  • Embedded finance is enabling new players from outside of finance to offer financing products.
  • Plaid and Accenture have released research on embedded finance, its roots and history, and where it's headed.
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‘It’s all about embedding financial solutions at a customer’s point of need’:  Plaid and Accenture on the future of embedded finance

47 percent of professionals in the US are considering investing in and launching embedded finance offerings. That’s according to a new report produced by Plaid and Accenture Research. A majority of non-financial companies are using partners, buying, or licensing technology as part of an embedded finance strategy. 

Plaid’s COO Eric Sager and Ben Brown, cross-industry financial services lead at Accenture, join me on the podcast to talk about embedded finance — what competitive trends are at work, where embedded finance is headed and what it takes to be a winner in the space as new brands move into banking and finance. 

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The following excerpts were edited for clarity.


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